I’m Carol Emert , a strategic marketer and writer in Oakland, California — fresh off a cultural sabbatical to 11 countries in Asia.
Welcome to my repository of marketing case studies and the blog INSIGHT ADVENTURE TREAT — exploring the arts of insight, strategy, creativity, and life.
Marketing, brand, and creative strategy case studies
A look at the nature of empathy and hypocrisy
How to bypass ultra-processed tourism and find the beating heart of culture
A secret ingredient that changes pho forever; outrageously delicious curry; Sri Lankan spiced coconut crepes
Sean Harris, President and Chief Marketing Officer, eero/Amazon
“Carol brought truly transformational thinking to the eero brand. She delved deeply to learn about our company and really nail what drives us and what we do. Carol conducted game-changing qualitative research that informed a compelling new Value Proposition and Messaging across five consumer and business audiences. Our team enjoyed working with her across a broad range of projects, from retail strategy to a broadcast ad campaign targeting gamers to channel planning. In short, Carol brought a huge amount of value to eero in her eight months as our consulting marketing strategist. I believe she can make any company's marketing ecosystem smarter and more effective.”
Media and public speaking
Interview on NPR’s All Things Considered
Talk: Buddhism, Meditation, and the UU Path
“How Values Drive Business Value”
Salesforce blog
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INSIGHT ADVENTURE TREAT is an occasional roundup of goodness from marketing and life. Add your name to stay in the loop.